CWC 2007 final ticketing phase to focus on local buyers
Guyana Chronicle
January 26, 2007

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INTERNATIONAL Cricket Council (ICC) Cricket World Cup (CWC), 2007 Corporate Communications Director, Marvia Roach, said that the final phase of ticket sales which starts next month would focus on local fans across the region.

Roach is in Guyana along with a number of communication experts from the nine Local Organising Committees for a two-day ICC CWC 2007 Corporate Communications Workshop aimed at discussing tournament-time roles and the marketing and public relations drive in the run-up to the tournament which starts on March 13 with West Indies opposing Pakistan at Sabina Park in Jamaica..

Yesterday at the Grand Coastal Inn on the East Coast of Demerara, she told the media at a simple briefing that one of the objectives of the workshop was that of promoting one shared message across the board.

According to Guyana’s LOC Marketing Officer, Richard Haniff, Roach told the participants in her opening address that there must be a sense of collective support in they (the group) were to be successful.

Roach, told the participants that it was extremely important to understand their roles and responsibilities during the tournament, so that once it kicks off, they would all be reading from the same page.

To the media, Roach outlined that the main agenda for the third phase of ticketing would be to focus on local ticket buyers across the region, as there would be last minute ticket buyers.

She said that the first phase focused on the international ticket buyers, while the second phase focused on the diaspora. The group would also look to complete a music video and do radio advertisements. (Faizool Deo)