Sing along with the stars – ICC CWC 2007 style!
Guyana Chronicle
January 17, 2007

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IF YOU hear voices other than Rupee, Shaggy and Fay Ann Lyons belting out the lyrics of “The Game of Love and Unity” across the Caribbean’s airwaves, don’t be alarmed – it’s just fun-loving persons taking a turn in the ICC Cricket World Cup 2007 Official Song Sing Along.

The promotional campaign, which began in Jamaica, St. Vincent & the Grenadines and Trinidad & Tobago last week, will hit the other six host venues as well as three major Caribbean diaspora markets – Miami, New York and Toronto – in the coming days and weeks.

CWC’s Sing Along features listeners calling in to various radio stations, trying to match the musical high of the three stars on “The Game of Love and Unity” – the tournament’s signature song.

Depending on how well participants perform the Official Song, they win different CWC prizes. In some instances, the Sing Along segments will include brief chats with officials from the Local Organising Committees (LOCs) or the artistes themselves.

“This is a promotional blitz to bring greater awareness to the song and the event in general as we get closer to the tournament, with the opening ceremony now just 54 days away,” explained ICC CWC 2007 Marketing Manager, Damon Leon.

“All indications are that the Sing Along is going well and people who have participated have thoroughly enjoyed it. The interaction has been great and we expect interest to grow as more countries become involved.”

Leon added that the Sing Along was timed to coincide with the build-up to Phase 3 of Public Ticketing on Thursday February 1, 2007.

“This will be the final phase of Public Ticketing which will run until the end of the tournament, once there are tickets left for matches. So bits of ticketing information will be disseminated during this promotion to remind fans to get their tickets come February 1st,” said the Marketing Manager.

As for the Sing Along, Leon urged the public to “give it a shot”, noting that it typifies the easy-going ‘Mello’ spirit for which the Caribbean is known and the fun which thousands of fans worldwide will be anticipating come tournament time.

Play, in this beautiful game
Where the rules and aim
Will never change
It's the game of love...unity

(ICC CWC 2007 release)