A Day in the Life of Ron Robinson
Stabroek News
January 11, 2004

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Today, Sunday Stabroek restarts its occasional series 'A day in the life of' with Ron Robinson, head of Prime Time Advertising Agency and renowned theatre personality.

"I awake between 6:30 to 7:00 in the morning. First thing in the morning I give thanks and ask for strength for another day, most of which are harrowing. I then get ready for work. My office [is] below my residence and this can be a good thing or a bad thing.

"If cricket is on I must look at it. If the West Indies are doing well I extend my viewing time; if they are doing badly, I turn it [the television] off. After that I would have my breakfast. No coffee. I am not a coffee person. In my entire life I probably had two dozen cups of coffee. After breakfast, I would sit with my wife, Gillian, and plan the day. She's also part of the office. Then I come down [to the office].

"A day at the office can vary, in advertising it can start with one of several things, either visiting a client, calling a client, editing a video, going to shoot a new commercial or having a staff meeting. This being a new year, I've had several of those.

"My day is determined by the clients to a great extent. At the moment we are involved with the village signs we have put up on the East Coast and the East Bank. We are renewing, replacing or refurbishing these signs. That is the major objective, so everyday we have signs to do and I assign priority to them.

"I am also a member of the Rotary Club of Georgetown Central, the Sergeant of Arms, so every Thursday I have lunch at noon [with the members].

"Most afternoons, I work after office hours. When the telephone stops ringing, [there are] less interruptions. At this time I do my prime editing, between the hours of 4.30 pm to midnight. Sometimes I work later than that. I must admit that I am a night person. I work and function better at nights, either preparing proposals or editing.

"When I am not working in the office, I look at television programmes that interest me, like the 'BBC News.' Every Tuesday night I look at the 'New Detectives', and I always make time for 'Jeopardy.' I love those two shows. I come off of work to look at them. I think 'Jeopardy' is educational and an excellent programme. Some evenings the family go out for a quiet dinner or visiting. [If we stay in for dinner] I like to spend time with my family during that time and after dinner. We must have family time to talk, watch TV, sometimes I even become counsellor or adviser for my children. I believe the family unit is the most important unit, even if you're single. I have a very supportive wife and understanding children.

"Oh, my other interests are jigsaw and crossword puzzles. They keep the mind active and the brain matter working. I have heard that puzzles stave off Alzheimer's disease. So when you get to my age and you see Alzheimer's down the road you tend to pay more interest to puzzles. It keeps you up. I also love educational and computer games.

"Weekends I am more relaxed. Even though, as my wife would tell you, I still find work to do in the office. Around Christmas time, I have 'Stretched Out Magazine' and every year it stretches and stresses me out, but I love doing it.

"I am also the president of the Guyana Motor Racing and Sports Club, so ever so often the South Dakota beckons and I have to give my services. I also enjoy a good game of billiards, but I tend to shy away from dominoes I get 'love' too often.

"Bedtime for me is normally between midnight and one o'clock in the morning."