Tourism ambassadors to be deployed in schools
Guyana Chronicle
November 17, 2003
In keeping with the constant drive to promote tourism nationally at all levels, the Tourism & Hospitality Association of Guyana (THAG), the local school system and several tour operators are working together in a School System Nature Tourism Awareness program which is being partially funded by the Caribbean Regional Human Resource Development Programme for Economic Competitiveness (CPEC). The initiative is seen as an important part of the overall strategy for tourism sector development and is designed to sensitize the school system to the incredible resources and wonders of the Guyana tourism product.
For this exciting and informative program, six of Guyana's secondary school students were chosen. These students, who were selected to ensure a balanced mixture of ethnic, geographic and socio-economic backgrounds will experience resorts for the first time. Their encounters, reactions and learning experiences will be recorded live on video and made into a documentary which will be used to educate other students within the school system and will also shown in public broadcast.
The Awareness Program seeks to further empower the six students to act as 'Tourism Ambassadors' where they would be in a position to promote the industry at a more junior level through the establishment of Tourism Clubs and the organising of lectures and other related activities in schools.
Among the destinations to be visited during the programme are the Arrowpoint Nature Resort, Baganara Rainforest Resort, Shanklands, Emerald Tower and nature trails, Kaieteur, the Heritage Museum and the City of Georgetown.
The group of young tourists, officials and the production crew began the exercise yesterday.