Tourism publications praised
November 23, 2002
Three publications aimed at enhancing Guyana's appeal as a holiday destination, were officially launched on Tuesday as part of the activities for Tourism Month. The Explore Guyana Magazine (3rd edition), the 2003 Guyana calendar and the Ecovision Newsletter (2nd edition), were launched by the Tourism and Hospitality Asso-ciation of Guyana (THAG) and the Ministry of Tourism, Industry and Commerce at the Ministry's boardroom.
Publisher of Explore Guyana, Guyana's Honorary Consul to St Lucia Lokesh Singh said this edition, which was produced in less than three months for the World Travel Market, is intentionally different, focusing on people rather than the traditional scenes of flora and fauna. He said this was a deliberate effort to break away from the norms of marketing. "What we did is deliberate, to put children on the cover. It will appeal to the international community... they represent innocence and warmth and happiness..."
He was not enamoured of some of the photographs which he said were not up to international standards.
Tourism Minister Manzoor Nadir said Explore Guyana was a totally private sector initiative, with little support from the government. He said the efforts of private sector in the development of tourism need to be valued. He also remarked that tourists do not want to see scenes, but rather people and was happy to note that Explore Guyana had continued in this vein.
President of THAG, Nicole Correia, also praised the quality of Explore Guyana, the official tourist guide for Guyana, which she said was comparable with other tourism magazines. She noted that the magazine was extremely well received at its debut at the recent World Travel Market, "which is a high tribute to its quality."
Free copies of the Guyana 2003 calendar and the Ecovision Newsletter, are available at the Ministry, while copies of Explore Guyana, can be had from the THAG office in Waterloo St.